Kirk’s Research Cited in Media
Research by the School of Management鈥檚聽Colleen P. Kirk, D.P.S., is noted in a聽聽article titled, 鈥淒o People Care More for Their Dogs Than for Their Cats?鈥� Kirk鈥檚 experimental research, which was published in the聽Journal of Business Research聽in 2019, explained why dog owners are willing to spend more resources on their pets than cat owners.